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Meet first speakers 2019

Andreas Refsgaard
Artist and Creative Coder Based in Copenhagen (Denmark)

Andreas is award winning interaction designer. He uses algorithms and machine learning to make unconventional connections between inputs and outputs, which allows people to play music using only eye movement and facial gestures, control games by making silly sounds and train algorithms to decide what is funny, funky or boring. His works have been published in New Scientist, Vice, Gizmodo, PSFK and Designboom. He has worked with Google Creative Labs, Carlsberg, Philips and LittleBits.

Andreas Refsgaard
Artist and Creative Coder Based in Copenhagen (Denmark)
Joe Macleod
Founder of andEnd, Author of the Ends book (Sweden)

Joe has decades of product development experience across digital, physical and service sectors. Previously Joe was Head of Design at the award-winning studio Ustwo. He has spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book. Founder of andEnd, the world’s first customer ending business. Joe helps some of the worlds leading businesses understand and action better consumer off-boarding. This helps them align with new business models, increase consumer engagement, raise customer satisfaction, broaden business influence, pre-empt legislation, and maximise sustainability.

Joe Macleod
Founder of andEnd, Author of the Ends book (Sweden)
Jim Kalbach
Head of CX at MURAL, Author of Mapping Experiences (USA)

Co-Founder of a leading UX design event in Germany IA Konferenz with extensive background in journalism. In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. He is also very passionate about jazz.

Jim Kalbach
Head of CX at MURAL, Author of Mapping Experiences (USA)
Liga Letina
UX Riga conference Co-founder & Curator, Head of UX/Digital Service design at If P&C Insurance (Latvia)

Liga is passionate to introduce customer centricity into company cultures and also introducing UX to IT & digital product development routines. At If P&C Insurance, she is responsible for introducing UX and Service design in previously engineering-led, classical finance industry company in order to improve and innovate insurance digital services. In about a year design sprints, codesign workshops, team research sessions has become a common practice for digital product development in If and Liga is using her IT background, merging the outcomes of service design workshops with actionable outputs for Agile development teams.

Liga Letina
UX Riga conference Co-founder & Curator, Head of UX/Digital Service design at If P&C Insurance (Latvia)