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Speakers 2019

Andreas Refsgaard (DK)
Artist and Creative Coder Based in Copenhagen

Andreas is award winning interaction designer. He uses algorithms and machine learning to make unconventional connections between inputs and outputs, which allows people to play music using only eye movement and facial gestures, control games by making silly sounds and train algorithms to decide what is funny, funky or boring. His works have been published in New Scientist, Vice, Gizmodo, PSFK and Designboom. He has worked with Google Creative Labs, Carlsberg, Philips and LittleBits.

Andreas Refsgaard (DK)
Artist and Creative Coder Based in Copenhagen
Joe Macleod (SWE)
Founder of andEnd, Author of the Ends Book

Joe has decades of product development experience across digital, physical and service sectors. Previously Joe was Head of Design at the award-winning studio Ustwo. He has spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book. Founder of andEnd, the world’s first customer ending business. Joe helps some of the worlds leading businesses understand and action better consumer off-boarding. This helps them align with new business models, increase consumer engagement, raise customer satisfaction, broaden business influence, pre-empt legislation, and maximise sustainability.

Joe Macleod (SWE)
Founder of andEnd, Author of the Ends Book
Emilie van Spronsen (NL)
UX Designer at Koos Service Design

With a background in Interaction Design at Delft University of Technology, Emilie has an unlimited curiosity to human interactions and a passion for graphic design. She had started her working career as a digital designer at bunq, a new independent, mobile bank. At Koos she’s translated many service concepts into finger licking UX prototypes in a wide variety of industries.

Emilie van Spronsen (NL)
UX Designer at Koos Service Design
Yuri Vedenin (BEL)
Founder & CEO at UXPressia

Founder and CEO of UXPressia and seasoned UX coach, Yuri is on a mission to help teams and organizations to become more human-centric.

He has co-founded and actively contributes to the three professional communities in Belarus: for UX specialists, Product Managers and Business Analysts. Yuri conducts workshops and speaks at different conferences related to UX, CX and Product Development all over the world: EuroIA (Dublin), UX Salon (Tel Aviv), World Information Day (Berlin), Product Development Days (Krakow), UXistanbul (Istanbul), ProfsoUX (Saint-Petersburg), etc.

Yuri Vedenin (BEL)
Founder & CEO at UXPressia
Madara Zelčāne (LV)
UX / Service designer at Tet

Madara's objective at TET is to promote the culture of user-centered design. She improves digital products and inner processes of the company in providing customer-based services. Her faith is rooted in user-centered design solutions, which are based on qualitative and quantitative research. Madara has experience in working with corporative companies, where the main challenge is a collaboration between departments by providing service to an end user.

Madara Zelčāne (LV)
UX / Service designer at Tet
Jim Kalbach (USA)
Head of CX at MURAL, Author of Mapping Experiences

Co-Founder of a leading UX design event in Germany IA Konferenz with extensive background in journalism. In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. He is also very passionate about jazz.

Jim Kalbach (USA)
Head of CX at MURAL, Author of Mapping Experiences
Floor Smit (NL)
New Business Developer at Koos Service Design

Floor is Senior consultant with a masters’ degree in International Law at the University of Leiden (NL). Because of her diverse background (law, recruitment, marketing, business process management, just to name a few), she adds a new flavor to the specialized Koos Service Design team. Having worked in large and complex organizations for the majority of her career, Floor can easily relate and empathize with the challenges her clients face. Her goal is to create tangible and actionable solutions, so her clients can have a real impact. For this reason, she is a strong believer in combining Service design and UX design: their complementary traits do just that for the client and for the end user.

Floor Smit (NL)
New Business Developer at Koos Service Design
Hidde Burgmans (NL)
Senior Consultant at Koos Service Design

Former product owner of RTL XL with 4+ mio users. Upon receiving his master in Strategic Product Design (TU Delft, NL) Hidde devoted his first years on delivering digital products. Back in the Service Design landscape he now combining his experience in both scrum and design to bring innovative concepts towards actual development.

Hidde Burgmans (NL)
Senior Consultant at Koos Service Design
Jaana Metsamaa (EE)
Lead Product Manager at Pipedrive

Jaana is an experienced product manager with a passion of building teams and diving deep into the new and unknown. She has a diverse background in leading products in different sectors with very different business models. Starting with IT agencies, a fintech payment platform, competing with likes of booking.com and today developing Pipedrive to make salespeople unstoppable.

Jaana Metsamaa (EE)
Lead Product Manager at Pipedrive
Ieva Treija (LV)
Certified Facilitator in the LEGO® SERIOUS PLAY® method

Ieva has over 10 years’ experience in marketing. For the past two years, she has run her own marketing agency Marketingfans. Ieva has discovered that companies often struggle to find the right creative and strategic solutions. So she started to look for ideas how to help her customers and discovered the LEGO® SERIOUS PLAY® method. This method is useful for fostering innovations, making strategic decisions, building teams and creating products. The LEGO® SERIOUS PLAY® is a unique method as it facilitates engagement as well as hearing, taking the opinion of each and every member of the group into account.

Ieva Treija (LV)
Certified Facilitator in the LEGO® SERIOUS PLAY® method
Liga Letina (LV)
UX Riga conference Co-founder & Curator, Head of UX/Digital Service design at If P&C Insurance

Liga is passionate to introduce customer centricity into company cultures and also introducing UX to IT & digital product development routines. At If P&C Insurance, she is responsible for introducing UX and Service design in previously engineering-led, classical finance industry company in order to improve and innovate insurance digital services. In about a year design sprints, codesign workshops, team research sessions has become a common practice for digital product development in If and Liga is using her IT background, merging the outcomes of service design workshops with actionable outputs for Agile development teams.

Liga Letina (LV)
UX Riga conference Co-founder & Curator, Head of UX/Digital Service design at If P&C Insurance
Mike Dick (USA)
Lead of Design Systems at Survey Monkey

A design-engineer solving large-scale design system problems. Mike leads the design systems team at SurveyMonkey, where they’re building next-generation design tools that merge the gap between design and engineering. Previously, he led systems at Twitch, Amazon, and Quora. He has built two startups, nvite (acquired by Eventbrite) and Cage (acquired by bitConfused).

Mike Dick (USA)
Lead of Design Systems at Survey Monkey
Rolands Krumbergs (LV)
Chatbot Solution Team Lead at If P&C Insurance

Rolands is software engineer passionate about customer centricity and feedback culture in software development. At If P&C Insurance Rolands is leading a team developing chatbot solutions for customers reporting accidents (insurance claims) in Sweden, Norway, Finland and Denmark. Rolands has gained a lot of knowledge and experience regarding building chat bots and dialog systems both in professional and academical fields.

Rolands Krumbergs (LV)
Chatbot Solution Team Lead at If P&C Insurance
Jana Krivorotko (EE)
Lead Product Manager at Pipedrive

Jana started her journey in Pipedrive working on Growth Projects in Marketing, eventually moving to Product Management building out the core of the product. She is currently leading a team of PMs working on time and communications, supporting meaningful and efficient sales interactions. Previously co-founded a senior healthcare marketplace, aiding with both business strategy and fundraising activities. It got the team to participate in TechCrunch Battlefield but also got Jana close to fainting on the stage. If you want to get along, talk product, music, and fitness.

Jana Krivorotko (EE)
Lead Product Manager at Pipedrive
Mark Garner (DE)
Business Development at the Design Sprint Academy

Mark spent a number of years working in a variety of startups. In 2016 he discovered Design Sprints and fell in love with the process. He now works on Innovation and Business Development at the Design Sprint Academy. The Design Sprint Academy have been adapting and developing the Design Sprint Methodology and are today one of the leading practitioners running global training and facilitating sprints with customers like Google, Redbull, Adidas, Proctor and Gamble, and HSBC. His entertaining storytelling style helps to convey the value of the methodology and lessons learned from the DSA's countless Design Sprints.

Mark Garner (DE)
Business Development at the Design Sprint Academy