Join UX Riga 2018 and learn more about

UX/Product Strategy

User Research

Innovations

Meet The Speakers

Each year UX Riga gathers several of the finest people in the industry from all over the world!

UX Riga 2018 Arne van Osteron
Arne van Oosterom
Founder & Partner at DesignThinkers Academy

Arne is internationally recognized as a pioneer and thought leader in the emerging fields of service design and design thinking. Successfully merging business thinking and creative thinking. Arne has extensive experience in facilitating and developing service design thinking training sessions and master classes. He has worked with companies like Coca Cola, SAP, L’Oreal, Philips, Cartier and many more.

Arne van Oosterom
Founder & Partner at DesignThinkers Academy
UX Riga 2018 Wilbert Baan
Wilbert Baan
UX Manager at KLM Royal Dutch Airlines

Wilbert Baan is designer passionate about making things better. He has more than 10 years experience in design and strategy for mobile products and services.

Wilbert works as the UX Manager at KLM Royal Dutch Airlines, responsible for the KLM Mobile apps. He is also the co-organizer of the Amsterdam Behavior Design Meetups.

Wilbert Baan
UX Manager at KLM Royal Dutch Airlines
UX Riga 2018 Zsusza Kovacs
Zsuzsa Kovacs
UX Research Lead at Prezi

Zsuzsa is working in UX since 2008, although she started as a front-end developer at SAP. She is leading an amazing group of UX Researchers at Prezi at the moment, but did research herself on several topics, including collaboration, remote presentation, mobile experience and Prezi templates.

She is a Design Thinker, and a co-organiser of the Amuse UX Conference and the UX Budapest Meet-Up.

Zsuzsa Kovacs
UX Research Lead at Prezi
UX Riga 2018 Kair Kasper
Kair Käsper
Director of Product Marketing at Pipedrive

Kair is the Director of Product Marketing at Pipedrive, a sales management platform, where his team works on making users fall in love with the product. He’s also a cat enthusiast, an avid world-traveler and the co-founder of Qualitista - an x-ray machine for support conversations.

Kair Käsper
Director of Product Marketing at Pipedrive
UX Riga 2018 Can Kilicbay
Can Kilicbay
Product Design at Common Ground

Can ``pronounced as Djan`` Kilicbay is the Co-founder & Product Designer at Common Ground Design Studio. Can has been working with companies from Fintech to Telecom, such as Klarna, Nordnet, Atlas Copco, Tele2, and Rebtel. He helped to design their products and lead design teams. Now, he is running his own design studio, with his partners to inspire and help their clients.

Can Kilicbay
Product Design at Common Ground
UX Riga 2018 Chris den Arend
Chris den Arend
Chatbots Lead at Sogeti Labs

As Chatbot Lead Chris is responsible for the Chatbot practice in Sogeti Netherlands. Chris's goal is to stay close to our customers and bring value with high-quality Chatbot solutions. These solutions are built by our technology leaders and Chris keeps writing code with them every week.

Chris den Arend
Chatbots Lead at Sogeti Labs
UX Riga 2018 Greta Galubauskaite
Greta Galubauskaitė
UI/UX instructor

Greta is a UI/UX instructor. She has been working in UX fields at startups, e-commerce, and creative agencies. Lately, Greta has been working as the UI/UX instructor at 'Academy class' based in London.

Alongside with analytical and strategical thinking, Greta loves surprising and stimulating people's emotions with crazy, yet memorable and creative ideas. She is prone to tracking all the UX industry news trends and technologies.

Greta Galubauskaitė
UI/UX instructor
UX Riga 2018 Nika Aleksejeva
Nika Aleksejeva
The Head of the Data Literacy initiative

Nika is a passionate data storyteller. She is in charge of Infogram Ambassador Network (a popular data visualization service) that unites more than 100 data enthusiasts all over the world.

Nika's background originates at journalism. Seeing the future in digital journalism, she continues to work and share the knowledge that helps to develop new communication forms.

Nika Aleksejeva
The Head of the Data Literacy initiative
UX Riga 2018 Ieva Ilze CUBE
Ilze Tenase & Ieva Avotiņa
UX Specialists/Researchers at CUBE

Ieva is a UX Specialist/Researcher at CUBE Systems. Her digital product development, multimedia design and communication background have helped to build a solid foundation of practical and theoretical knowledge that is applied in UX projects.

Ilze is a UX specialist and Head of the client service at CUBE Agency. She is like a “universal soldier” with a strong technical background, UX experience and has worked together with big brands in Baltics over the last 10 years.

Ilze Tenase & Ieva Avotiņa
UX Specialists/Researchers at CUBE
UX Riga 2018 Amid Moradganjeh
Amid Moradganjeh
Design Lead at Velvet

Amid Moradganjeh is a designer who’s primarily interested in exploring ways to apply design to a broader range of disciplines. Previously at IDEO and Google, Amid is currently a design lead at Velvet and the leading professor of the newly established Interaction Design MA program at the Estonian Academy of Art.

Amid Moradganjeh
Design Lead at Velvet
UX Riga 2018 Laura Margit
Laura Leon & Margit Urva
UX Designers at Mobi Lab

Laura Leon is a UX designer and developer at Mobi Lab with a specialization for extended realities.

Margit Urva is a UX designer at Mobi Lab, designing experiences for various platforms from mobile to boat interfaces.

Mobi Lab is a design and development agency focusing on mobile and mixed reality experiences.

Laura Leon & Margit Urva
UX Designers at Mobi Lab
UX Riga 2018 Anete Nikiforova
Anete Nikiforova
Art Director at Accenture Latvia

Anete has more than 6 years of experience in the multimedia design industry in the USA and Europe. As the Art Director at Accenture, Anete makes sure that the marketing designs are top-notch quality and follows high standards, and consults the key clients about design.

Anete Nikiforova
Art Director at Accenture Latvia
Raitis Linde UX Riga 2018
Raitis Linde
Lead UX Designer at Lattelecom

Raitis Linde is a seasoned digital product designer who is passionate about creating products that are useful, usable and delightful. Now the Lead UX Designer at Lattelecom, previously Raitis was working at C.T.Co as the Lead UX/UI Designer, creating web and mobile productivity tools for Fortune Global 500 enterprises and start-ups. He applies co-creation and user-centered design approach as a means to exploring diverse ideas on solving messy and meaningful challenges.

Raitis Linde
Lead UX Designer at Lattelecom

Schedule

A schedule at a glance is listed below. Check the program for this year's conference!

UX Riga 2018 Arne van Osteron
Arne van Oosterom
Founder & Partner at DesignThinkers Academy

In this interactive keynote, Arne will cover what service design is, why organizations need it and how they should apply it!

For more than a decade Arne has been teaching and applying service design thinking at organizations around the world. He has worked with companies like Coca-Cola, SAP, L’Oreal, Philips, Cartier and many more. During this presentation Arne will share important insights from his experience working with these organizations, sharing failures and successes.

UX Riga 2018 Wilbert Baan
Wilbert Baan
UX Manager at KLM Royal Dutch Airlines

The challenge designers face is rapidly expanding. Digital is not bound to singular products anymore, reaching beyond web or mobile. Digital has become the key enabler for a customer centric experience connecting a range of devices and services.

This shift requires design to operate on multiple levels at the same time. Take a broader view while also focus on delivery streams. How is the role of a designer changing when you’re running design sprints for new ideas, using design thinking for strategy, agile product teams for delivery and guerrilla testing for research?

UX Riga 2018 Zsusza Kovacs
Zsuzsa Kovacs
UX Research Lead at Prezi

We design technology to make life easier and better for people. But how do we know what they truly need and want? How do we know if the things we make really matter? If we are making a difference?

Qualitative research methods, like interviews and usability tests, are great ways to gather pain points and discover usability issues. Quantitative methods, like usage data analysis and A/B testing, help us to see what people actually do or not do when using our product. The two combined well gives a better glance on user needs and behaviour. 
This talk will introduce some quantitative methods, how well-known companies, like Spotify, Netflix and Prezi, use them and how you can make better product decisions knowing what your customers do.

UX Riga 2018 Kair Kasper
Kair Käsper
Director of Product Marketing at Pipedrive

Not all customer research is correct. In fact, some of it can be dangerous to your company. It has the potential to transform your marketing, so you gain more customers with less money and lead product development in the right direction. But, done incorrectly, it will introduce anecdotalism and have people making important decisions on false assumptions.

So what are some of the ways you can avoid this? And more importantly, how can you do customer research that will guide the entire company, yet still be specific enough to add value to individual teams?

In this talk we’ll look at the modified Jobs-to-be-Done framework used at Pipedrive and the principles that help us avoid the traps of customer research.

UX Riga 2018 Greta Galubauskaite
Greta Galubauskaitė
UI/UX Instructor

More and more online shops are diving fast into the market and increase competition. Perfect navigation experience is no longer the biggest concern for UX designers and project managers. Online buyers expect mutual relationships with brands and the entertainment during the user journey.

That's why personalized elements of micro UX are important for increasing brands positioning in the market. In this workshop you will see how Micro UX can reduce user’s frustrations in failure moments, how to motivate to speed up the shopping journey and create a joyful shopping experience. You will also create micro UX on your own!

Level: Intermediate

UX Riga 2018 Nika Aleksejeva
Nika Aleksejeva
The Head of the Data Literacy initiative

How to transform your product’s performance data in an intuitive dashboard that will help users succeed? Data visualization methods help to transmit data-driven insights in a simple and easy to understand manner.

During the workshop, Nika will introduce you to the principles of data visualization, use cases of different graphs and their pros and cons and share the tools for data visualization. You will also have a chance to practice the data visualization while designing analytics section for a mobile app.

The workshop is intended for designers and communicators - anyone who needs to present and communicate data to others in a meaningful way.

Level: Intermediate.

UX Riga 2018 Chris den Arend
Chris den Arend
Chatbots Lead at Sogeti Labs

More and more chatbot platforms are popping up and it's a great challenge to find the best platform for your goals. During this mini-workshop, we will discuss if and why a chatbot platform is needed. We will also create chatbots on different platforms to feel how the platforms support the creation of chatbots.

Level: Intermediate

UX Riga 2018 Amid Moradganjeh
Amid Moradganjeh
Design Lead at Velvet

It won’t take long until Intelligent Experiences become the new norm. As designers, we need to adapt to rapid changes in technology and be prepared for creating a future that is more in line with our needs and desires s humans as opposed to technology. We are still the ones with a unique ability to create empathy for the people we design for.

The goal of this workshop is to explore simple tools and methods to envision applications of Intelligence for future experiences. We will experiment with hacking as a design approach and will focus on building empathy rather than the technological capabilities. Hacking is based on finding solutions through the alteration of an existing product. This approach is different from the typical divergent and convergent thinking process that focuses on the investigation to find a solution.

This workshop aims to inspire everyone to learn about their role in addressing the possibilities the future is adding to our lives. Let's envision the future of UX!

UX Riga 2018 Ieva Ilze CUBE
Ilze Tenase & Ieva Avotiņa
UX Specialists / Researchers at CUBE

In this workshop, you will learn several basic customer research methods (interviewing and customer journey mapping) that combined can help you identify customer struggles or untapped opportunities in your service or product. The workshop will be useful for business owners, marketing team members, development team members and others who work closely with services or products.

Level: Beginner

UX Riga 2018 Laura Margit
Laura Leon & Margit Urva
UX Designers at Mobi Lab

The workshop will cover the basics of extended realities (XR) and introduce the possibilities to use it in practice for user interfaces. It will result in a preliminary VR prototype. The workshop is intended for product managers, founders of start-ups or designers new to the field.

You will learn:
✅ The design process for XR experiences,
✅ Practical considerations for the related platforms and
✅ The skills to prototype for VR/AR on a beginner level.

Participants are given the materials to continue working on their prototype and to gain more skills in XR field.

Please bring a computer with you - preferably one MacBook per team. 😉

Level: Beginner

UX Riga 2018 Anete Nikiforova
Anete Nikiforova
Art Director at Accenture Latvia

This workshop will give you a good understanding about the very first steps that a designer takes before he switches on his computer and starts creating a web app on his computer. Everything starts with finding some inspiration and exploring your target audience, the people you are designing the app for. Think of it as a cup of coffee. If the cup were the expected interface to drink the delicious hot liquid, then a user presented with a sock or paper plate may not be too impressed; you don’t need to reinvent the wheel. Start your design with a simple but genius medium – good old pen and pencil.

In this workshop you will create a solution for a problem that will be described in the case study. You will learn how to create a Persona Profile, create a User Journey and finally test your skills in Wireframing.

Workshop is a beginner level, intended for designers, analysts and everyone planning a new product or mobile app. Creativity and an open mind required!

4 PM

Break

UX Riga 2018 Can Kilicbay
Can Kilicbay
Product Design

Change is the only constant in life. So, as long as change is happening, life is happening. Many calls different names for the transformation that happens at companies; Digitalisation, Agile, Need for speed. However we call it, design becomes more evident need as a department. Can will be speaking about how to navigate in complex companies. It will be on practical matters, what to pay attention in a team, how to understand the scope and treat different perspective during the change and how designers can facilitate the change.

UX Riga 2018 Chris den Arend
Chris den Arend
Chatbots Lead

Chris will talk about the relationships between chatbots and their users. Chatbots are able to speak, see and chat like we do. Designers should use this elements to build the best customer experience. During the session you will see how a good chatbot design results in a digital friend.

UX Riga 2018 Arne van Osteron
Arne van Oosterom
Founder & Partner at DesignThinkers Academy

This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology!

It will start with an introduction to the What, When, How and Why of Design Thinking, practical exercises in teams and presentation of the challenge of the day. ?

The focus of this course will be on this hands-on part, ‘Learning-by-Doing’. You will practice such tools as:
✅ Stakeholder Mapping,
✅ Customer Insights and Personas,
✅ Customer Journey Mapping and Opportunity areas,
✅ Brainstorming and Concept design.

The workshop is intended for everyone, who want to apply design thinking process to their projects - UX Designers, Product owners, Product managers, Innovation and Business development specialists.

N. B. Tickets to the workshop are sold separately and limited to 25.

Raitis Linde UX Riga 2018
Raitis Linde
Lead UX Designer at Lattelecom

User experience is one of the cornerstones of modern product development processes. In this workshop, you are going to get a hands-on experience on the user-centered design framework to achieve a robust user experience in digital products! We are going to work on a full design iteration for a given challenge.

You will learn:

✅ What does it mean to design with a focus on users?
✅ Techniques for visualizing and prioritizing ideas
✅ Rapid prototyping skills and knowledge
✅ Techniques to validate prototypes on users

Product Owners, Product Managers, UX Leads, UX Designers and anyone who is interested in focusing product development on the users, must join this workshop!

Bring a laptop with you, as it will be useful at the prototyping stage.

N. B. Tickets to the workshop are sold separately and limited to 25.

Grab Your Tickets Now!

Conference (Day 1)
199
UX Riga 2018 Conference Pack:
UX Riga 2018 Full-day Conference
Keynotes
Mini-workshops
Networking
VAT
FOOD!
Workshop (Day 2)
249
Choose From Full-Day Workshops:
Introduction to Design Thinking with Arne van Oosterom
Introduction to Discovery UX Research with Zsuzsa Kovacs
User-centered Digital Product Design with Raitis Linde

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UX Riga Sponsor Lattelecom
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Friends

UX Riga 2018 Sponsor Taxify
UX Riga Sponsor Mobilab
UX Riga 2018 Sponsor Proto.io
UX Riga Sponsor Rosenfeld
UX Riga 2018 Sponsor Lux Express
UX Riga Sponsor Microsoft
UX Riga Sponsor Draugiem group
UX Riga Sponsor Fresh
UX Riga Sponsor Refresh square

Event location

UX Riga 2018 is going to be held in new National Library of Latvia building, called also the Castle of Light, recently awarded as the Library of the Year 2018

LOCATION

3 Mukusalas iela, Riga. Paid parking available.

Travel With Discounts

ARRIVE – 30% at LuxExpress

Book your comfortable bus from Tallinn, Tartu or Vilnius at https://luxexpress.eu/en and enter the super-secret code: UXRIGA2018

Buy tickets until May 15 for rides from May 16-20.

GET AROUND – 7€ Taxify

Download the Taxify app and use the discount code UXRIGA2018 to get a €7 discount for your first taxi ride!

New users only.

SLEEP – 15% at RIXWELL

Book your bed at RIXWELL Konventa seta with the promo code UXRIGA2018 at http://www.rixwell.com/en/rixwell-hotel-konventa-seta

Meet The UX Riga Team

UX Riga 2018 Liga Letina
Liga Letina
Curator

Liga was the crazy one, willing and believing there has to be a UX focused conference in Riga. Liga is curating the lineup and looks after attendee needs.

When not organizing UX Riga, Liga is leading the UX team at If P&C Insurance, and running service design workshops,

Liga Letina
Curator
UX Riga 2018 Renars Jansons
Renars Jansons
Partnerships

Since UX Riga day one, Renars is making sure that event is organized each year and is responsible for sponsor and partner management.

When not organizing UX Riga, Renars is the CEO of CUBE Systems. In his free time, Renars is dedicated to renovating his family house.

Renars Jansons
Partnerships
UX Riga 2018 Edite Millere
Edite Millere
Production

Edite is the production mastermind of UX Riga, making sure that everything at the event is at the right time, at the right place.

Outside UX Riga, she is working with attracting more women to IT sector in Latvia, and assuring better education quality.

Edite Millere
Production
UX Riga 2018 Davis Suneps
Davis Suneps
Community

Davis makes sure that the info about the UX Riga conference is spread out and the attendee questions are timely answered.

Outside UX Riga, Davis is a millennial entrepreneur, experimenting with personal projects.

Davis Suneps
Community